Attainable & Compelling

Name	Attainable & Compelling
Statement	Standards should be realistic, while at the same time they should inspire solutions which are ever increasing in quality.
Rationale	Usually it is better to use currently attainable standards than ideal standards because attainable standards may encourage/motivate adoption to a greater degree. Over time, as standards are adopted they can be moved incrementally toward an ideal through the principle of "Assessed & Updated."
Implications	This implies a commitment to a mature, ongoing process of renewal and incremental movement towards ideal standards. See also "Standards are Assessed & Updated."

Note: Learn more about what principles are and how to make them by viewing the TOGAF 9.x standard.