| Name | Attainable & Compelling |
| Statement | Standards should be realistic, while at the same time they should inspire solutions which are ever increasing in quality. |
| Rationale | Usually it is better to use currently attainable standards than ideal standardsbecause attainable standards may encourage/motivate adoption to a greater degree. Over time, as standards are adopted they can be moved incrementally toward an ideal through the principle of update. |
| Implications | This implies a commitment to a mature, ongoing process of renewal and incremental movement towards ideal standards. |
Note: Learn more about what principles are and how to make them by viewing the TOGAF 9.x standard.